Report: iPhone 17 demand helped Apple hit record Q1 smartphone revenue

Source: 9to5Mac

iPhone 17 lineup success keeps on giving

A new preliminary report by Counterpoint Research shows that Apple secured nearly half of all smartphone market revenue during the first three months of 2026, while also reaching a record average selling price for a first quarter.

According to Counterpoint Research, Apple set two revenue records in Q1 2026:

• Apple captured 48 % of total smartphone market revenue, its highest‑ever share in a first quarter.
• Apple posted the fastest year‑over‑year revenue growth among the top smartphone brands, with its share rising from 43 % a year earlier.

Market share breakdown

• Samsung – 18 % revenue share
• OPPO (including OnePlus and realme) – 6 %
• Xiaomi – 5 %
• Vivo – 4 %

Average selling price (ASP)

Counterpoint noted that higher smartphone prices tied to the ongoing memory crunch helped lift the overall ASP by 12 % YoY, to $399.

Apple, meanwhile, reached a new Q1 high of $908, despite keeping iPhone prices largely unchanged while many competitors, including Samsung, moved prices higher.

The report also shows Apple and Samsung tied for shipment share at 21 % each. Xiaomi came in third at 12 %, followed by OPPO at 10 % and Vivo at 7 %.

“Apple’s growth was driven by sustained demand for the base iPhone 17 and iPhone 17 Pro Max, with a stronger mix of these models lifting Apple’s overall ASP by 11 % YoY. Unlike its peers, Apple mostly maintained stable pricing despite rising BOM costs, reflecting its ability to absorb cost pressures and remain insulated from the memory crisis, which helped strengthen its competitive position during the quarter. Regionally, Apple saw broad‑based strength, especially across the Asia‑Pacific region, driven by subsidies, promotions, and trade‑in offers.”
— Jeff Fieldhack, Research Director, Counterpoint

The report notes that while shipments are likely to continue declining throughout 2026, ASP is expected to expand due to price pressure from the memory crunch, with a “substantial recovery” anticipated only in late 2027.

To read Counterpoint Research’s full report, follow this link.