PlayStation sees AI as a ‘powerful tool’ to help make games

Source: The Verge

Sony outlines AI approach for PlayStation games

As part of an earnings presentation on Friday, Sony shared how it’s thinking about AI at the company, including many details about how it’s evaluating AI as part of making PlayStation games. Sony describes AI as a “powerful tool,” but emphasizes that “the vision, the design, and the emotional impact of our games will always come from the talent of our studios and performers.” The company adds that “AI is meant to augment their capabilities, not to replace them.”

Industry context

Generative AI has recently been showing up in bigger games, though many indie developers still reject it. This reflects a broader conversation in the industry about how AI can be integrated responsibly while preserving creative authorship.