OpenAI will reportedly start testing ads in ChatGPT today

Published: (February 9, 2026 at 09:45 AM EST)
1 min read
Source: The Verge

Source: The Verge

Overview

OpenAI plans to start testing ads in ChatGPT today, according to a report from CNBC. The “clearly labeled” ads will appear in a separate area beneath your chat, as OpenAI announced last month.

Revenue Expectations

A source close to the situation told CNBC that OpenAI “expects ads to make up less than half of its revenue long term.”

Anthropic Reaction

Last week, Anthropic aired a Super Bowl commercial poking fun at OpenAI, saying “ads are coming to AI,” but not to its AI chatbot Claude. After OpenAI CEO Sam Altman called the campaign “clearly dishonest,” the version that aired during the game was toned down.

Implementation

OpenAI will show ads to logged‑in users who use ChatGPT.


Read the full story at The Verge.

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