OpenAI Starts Running Ads in ChatGPT

Source: Slashdot

Ad Testing Overview

OpenAI has started testing ads inside ChatGPT for logged‑in adult users on the Free and Go subscription tiers in the United States, the company said. The Plus, Pro, Business, Enterprise and Education tiers remain ad‑free.

Targeting and Labeling

Ads are matched to users based on conversation topics, past chats, and prior ad interactions, and appear clearly labeled as “sponsored” and visually separated from ChatGPT’s organic responses. OpenAI says the ads do not influence ChatGPT’s answers, and advertisers receive only aggregate performance data like view and click counts rather than access to individual conversations.

Restrictions and User Controls

• Users under 18 do not see ads.
• Ads are excluded from sensitive topics such as health, mental health, and politics.
• Free‑tier users can opt out of ads in exchange for fewer daily messages.

Further Reading

Anthropic Pledges To Keep Claude Ad‑free, Calls AI Conversations a ‘Space To Think’