OpenAI Abandons ‘io’ Branding for Its AI Hardware

Published: (February 10, 2026 at 12:45 AM EST)
1 min read
Source: Wired

Source: Wired

OpenAI drops “io” branding for upcoming AI hardware

A court filing in a trademark lawsuit reveals OpenAI won’t use the name “io” for its AI hardware device, which isn’t expected to ship until 2027.

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