Netflix’s ad ambitions just keep growing

Source: The Verge

Growth of ad-supported tier

For the second year in a row, Netflix’s ad‑supported tier more than doubled its monthly viewer base. During its 2026 upfront presentation, Netflix revealed that its $8.99‑per‑month plan reaches more than 250 million people worldwide, a significant leap from the 94 million users reported last year.

Ad revenue

The streaming service reported earning $1.5 billion from ads in 2025.

Upcoming ad placements

Starting next year, Netflix will begin showing ads in two new areas:

• The vertical video feed recently launched on its mobile app.
• The lineup of podcasts that the platform began adding in late 2025.

Read the full story at The Verge.