Most websites are basically offers:

Source: Dev.to

“I have X, I want Y, here’s how to transact/contact/subscribe/book.”

Structured offer elements

• Who is offering?
• What is offered?
• Where / coverage area?
• Price / terms?
• Availability / schedule?
• Trust signals (history, proofs, reviews)
• How to claim / contact / transact?

Standardizing this “offer object” and distributing it creates a new primitive: a global, distributed marketplace/search layer that doesn’t require browsing site‑by‑site.

What “distributed” can mean

1. Distributed publishing (easy win)

Anyone publishes an “Offer Manifest” (e.g., offer.json) under their domain or profile.

• Your network indexes it (like RSS but for commerce/services).
• Users query offers directly.

2. Distributed identity + reputation

Offers are signed by identities:

• me["@"](https://dev.toseller/) signs offers.
• Claims can be verified without trusting centralized platforms.

3. Distributed discovery (harder, bigger moat)

Instead of relying on Google/SEO, discovery runs through:

• P2P indexes, relays, or “offer directories”.
• Local‑first caching.
• Multiple independent indexers (no single choke point).

Small concrete example (how it looks)

{
  "type": "offer",
  "id": "tacos-al-pastor",
  "seller": "@tacosDonPepe",
  "where": "Córdoba, Veracruz",
  "hours": "18:00-01:00",
  "price": { "mxn": 22, "unit": "taco" },
  "tags": ["tacos", "pastor", "street-food"],
  "contact": { "whatsapp": "+52..." },
  "proof": { "signedBy": "me:@tacosDonPepe" }
}