MacBook Neo is So Popular That Apple Reportedly Doubled Production

Source: Slashdot

Production Increase

According to supply chain analyst Ming‑Chi Kuo, Apple has reportedly doubled 2026 MacBook Neo production from 5 million to 10 million units after stronger‑than‑expected demand for its $599 budget laptop (MacRumors report).

On an earnings call in late April, Apple’s CEO Tim Cook said that customer response to the MacBook Neo was “off the charts,” and the popularity of the laptop led the company to significantly boost production. Cook added that Apple had been optimistic about the MacBook Neo before its launch, but the actual enthusiasm “undercalled” the company’s expectations. The demand exceeded Apple’s forecasts and helped drive a record number of first‑time Mac buyers in the last quarter.

Market Reaction

New figures from market research firm IDC support Apple’s claim that the MacBook Neo is selling well, and the Windows PC industry has taken notice (Slashdot).

For example, Dell recently introduced a redesigned XPS 13 laptop priced at $699, highlighting features “you won’t find on a MacBook Neo,” such as a touch screen and a backlit keyboard (Slashdot). A Dell spokesperson said, “Apple’s MacBook Neo is a capable machine, and its arrival confirms that there’s real appetite for premium quality at accessible prices.”