It’s the end of the road for this standout Google TV box brand

Source: Android Authority

TL;DR

• The company behind the notable Google TV brand Thomson has filed for bankruptcy.
• The firm released products in Europe such as a rebadged Onn TV box, a Chromecast‑with‑Google‑TV rival, and more.
• It’s unlikely the firm’s Google TV Streamer rival will see a commercial launch.

Bankruptcy filing

There are plenty of Google TV box brands out there, but Thomson stands out as one of the more notable entrants in recent years. Unfortunately, there’s some very bad news for the brand.

AV Caesar reports that StreamView, which offered TVs and streaming boxes under the Thomson brand, filed for bankruptcy earlier this month. The filing was confirmed via Austria’s Alpine Creditor’s Association, which reveals that StreamView had €36.6 million in debt.

“The applicant attributes its insolvency primarily to the collapse of its cooperation with its main Chinese supplier and financing partner.”
The post adds that talks with a potential investor broke down and that there were no plans to continue the business.

A burgeoning brand outside North America

Nevertheless, this is a major downer for the TV‑box landscape. StreamView initially sold Nokia‑branded TVs and TV boxes before switching to Thomson in 2024. The Thomson‑branded Google TV streaming sticks and boxes are widely available in Europe, covering a variety of price points.

Rebadged Onn box

The company even released a rebadged version of the Walmart Onn 4K Pro box, dubbing it the Thomson Streaming Box Plus 270.

Thomson Go Cast

Miss the Chromecast with Google TV form factor? StreamView also released the Thomson Go Cast gadgets (see image below), offering the same design as Google’s streaming dongles.

Upcoming Streaming Box 260 Pro

The company was gearing up to launch the Streaming Box 260 Pro as a potential Google TV Streamer rival. This device features:

• Amlogic 905X5M‑B processor
• 4 GB RAM
• 64 GB storage
• Two USB‑A ports

Unfortunately, StreamView’s bankruptcy means there is little hope that this machine will see the light of day.

Comments from the brand owner

We’ve asked Thomson brand owner Established Inc for comment regarding StreamView’s bankruptcy filing. The news also comes mere weeks after Established Inc and StreamView announced the renewal of the Thomson brand licensing deal until 2040.