Is Creativity Dying in the Age of AI-Generated Websites?

Source: Dev.to

Observations

Lately, I’ve been noticing a curious trend. I visit one website, then another, and they feel almost the same. Layouts are eerily familiar, interactions are nearly identical, and the overall “feel” is uncanny. Many of these sites have emerged in just the last year or two.

Pros and Cons of AI in Web Design

Upside

• Faster development
• Consistent quality
• Lower cost

Downside

• Sites start to look and feel the same

Potential Homogenisation

The proliferation of AI‑driven templates may be leading to a kind of homogenisation. The uniqueness that once came from a designer’s experimentation or a developer’s creative twist is now being replaced by AI “best practices.”

Balancing AI and Creativity

AI isn’t inherently bad for innovation. It can:

• Supercharge ideas
• Help smaller teams punch above their weight
• Unlock possibilities that were previously too time‑consuming

However, if everyone leans too heavily on AI‑generated defaults, we might end up with every new site looking like a slightly different clone of the last one.

Conclusion

The real challenge isn’t AI itself; it’s how we use it. If we rely on it blindly, innovation can stagnate. Treating AI as a creative partner—a tool rather than a template factory—leaves room for fresh ideas, bold experiments, and genuine originality. In a world where AI can do “most of it” automatically, we must ensure we’re still pushing boundaries instead of merely reproducing what already exists.