iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch

Source: MacRumors

Survey Overview

A recent smartphone loyalty survey conducted by phone trade‑in site SellCell reveals that Apple customers are more loyal than ever, while Android users are significantly more likely to switch brands.

iPhone Loyalty

• 96.4% of respondents said they plan to stick with an iPhone for their next upgrade.
• This marks an increase from 91.9% in SellCell’s 2021 survey and 90.5% in 2019.
• Only 3.6% of iPhone users indicated they would choose a different brand.

Switching Preferences Among iPhone Users

• Of the 3.6% who might switch:
  • 69.7% would move to a Samsung smartphone.
  • 20.2% would choose a Google smartphone.

Android Loyalty

• 86.4% of respondents said they would stay with an Android device.
• 13.6% indicated they planned to switch, making Android users almost four times more likely to change brands than iPhone users.

Switching Preferences Among Android Users

• Among those likely to switch:
  • 26.8% would choose an iPhone over another Android device.
  • The majority would move to a Samsung or Google smartphone.

Reasons for Loyalty

• iPhone users who remain loyal cite:

  • Preference for Apple (60.8%).
  • Investment in the Apple ecosystem (17.4%).
  • Cost considerations and perceived value (~22.5% mention better technology from other brands).

• Android users show lower long‑term loyalty:

  • Only 33.8% have stuck with the same brand for over five years, compared with 83.8% of iPhone users.

Source

The data is available from SellCell’s website. The article originally appeared on MacRumors.com.