Instacart scraps AI pricing tests that made some products more expensive

Published: (December 22, 2025 at 11:32 AM EST)
1 min read
Source: The Verge

Source: The Verge

Instacart ends AI‑powered pricing tests

Instacart is ending its AI‑powered pricing tests, which led some users to see higher prices on certain products than others.

“Now, if two families are shopping for the same items, at the same time, from the same store location on Instacart, they see the same prices — period,” Instacart writes in a blog post.

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