Indiegogo is launching ‘Express Crowdfunding’ so creators can ship things sooner

Source: The Verge

Indiegogo’s New “Express Crowdfunding” Campaign Format

Background

Indiegogo spokesperson Maciej Kuc told The Verge that the change was inspired by the platform’s recent experience with the Ayaneo Air handheld PC, which shipped to backers while its campaign was ongoing.

Key Features

• Early fulfillment: Creators can begin shipping as soon as they have enough inventory.
• Sustained momentum: Ongoing shipments keep backers engaged throughout the campaign.
• Faster delivery: The model can reduce the time between campaign launch and product receipt.

Kuc emphasized that the Express model will still include Indiegogo’s standard backer protections—such as escrow and refund options—while giving creators more flexibility in production and shipping timelines.

Rollout Timeline

• The Express format is expected to roll out later this year.
• Indiegogo will work closely with creators to identify projects that are a good fit for the new format.