India’s Sarvam wants to bring its AI models to feature phones, cars and smart glasses

Source: TechCrunch

Indian AI company Sarvam plans to bring its newly released AI models to users by deploying them on Nokia feature phones, cars and its own smart glasses.

Deployment Plans

The company, backed by Lightspeed, PeakXV, and Khosla Ventures (source), announced at the India AI Impact Summit in New Delhi that it is using edge models that occupy only a few megabytes, can run on most phones with existing processors, and are capable of offline operation.

Partnerships

Nokia & HMD

Sarvam is teaming up with HMD to integrate a conversational AI assistant into Nokia and HMD phones. A demo video showed a user pressing a dedicated AI button on a feature phone to converse with the assistant in a local language, receiving guidance on government schemes or local markets. It remains unclear whether all showcased AI features will function offline.

Qualcomm

The company has collaborated with Qualcomm to fine‑tune its models for Qualcomm chipsets. Qualcomm is developing a “Sovereign AI Experience Suite” intended to work across phones, PCs, laptops, cars, and IoT devices.

“Our collaboration with Qualcomm Technologies can accelerate how we take sovereign AI from research to deployment,” said Sarvam co‑founder and CEO Vivek Raghwan.

Bosch

Sarvam also disclosed a partnership with German engineering giant Bosch to bring AI assistants to cars, though further details were not provided.

Smart Glasses

Sarvam unveiled a pair of AI smart glasses called Sarvam Kaze, designed and manufactured in India. Co‑founder Pratyush Kumar described the glasses as a “builders’ device,” with a planned release in May.

Company Background

Historically, Sarvam has focused on the enterprise market, offering voice‑focused models for use cases such as customer support. The introduction of these new models and the announced partnerships suggest a strategic shift toward consumer‑facing applications.