I think we’re all over-complicating personal websites in 2026

Published: (December 23, 2025 at 02:45 AM EST)
2 min read
Source: Dev.to

Source: Dev.to

And it’s hurting builders more than helping

Yes, I’m serious. Let’s talk.

The Problem

Most portfolios and personal websites in 2026 are doing way too much:

  • Too many pages.
  • Less clarity than ever.

We’re building personal sites like they’re startups, but they’re supposed to answer very simple questions:

  1. What do you do?
  2. Are you good at it?
  3. Can I trust you?
  4. How do I contact you?

Instead, we get:

  • 3D animations that lag on mobile
  • 6‑page portfolios no one finishes
  • “About me” essays longer than SaaS landing pages
  • Tech stacks flexed harder than the actual work

What Works

The best personal websites right now feel boring — and that’s why they work:

  • One page.
  • No vibes, just signal.

From designers, developers, and indie hackers I’ve seen win:

  • If someone needs more than 60 seconds to “get you,” you’ve already lost them.
  • Numbers, outcomes, screenshots, timelines > adjectives.
  • People care how you think, not how smooth your hover state is.
  • Raw progress logs beat fake success stories every time.

My Theory

  • Twitter rewards aesthetics.
  • Dribbble rewards visuals.
  • LinkedIn rewards storytelling.

But real buyers reward clarity.

Advice

We’re optimizing for the wrong audience—we design for other builders. “Personal branding” advice has gone too far. Not everyone needs:

  • A narrative arc
  • A content strategy
  • A color‑psychology breakdown
  • A logo for their own name

Some people just need:

“Here’s what I do. Here’s proof. Let’s work.”

That’s enough. Complexity may work in niche cases, but it’s the exception, not the rule.

Discussion

  • Do you think portfolios are over‑designed in 2026?
  • Have complex sites ever helped you win work?
  • What’s the simplest personal website you’ve seen recently?
  • Are we building for people… or for other developers?

Drop your honest take in the comments. I’m more interested in disagreement than agreement.

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