I analyzed 1,000+ deals. Here is why Engineers fail at fundraising (and how I fixed it).

Published: (December 27, 2025 at 05:48 AM EST)
1 min read
Source: Dev.to

Source: Dev.to

The Problem

I kept seeing incredible, world‑changing products get rejected by VCs, while worse products got funded. I wondered why.

Then I found the pattern: the engineers were building great products, but the funded founders were building great narratives.

The Pivot

One day I stopped analyzing deals and started building them. That’s how I became a Narrative Designer.

Now I want to validate if my new strategy actually resonates with you, the builders.

The Strategy

Big boutique agencies typically charge $5k – $15k for this level of narrative work (which is why most bootstrapped founders can’t afford them).

My standard rate is usually $3,000 to keep it accessible, but for Q1 I’m running a “Mission 2026” campaign.

  • Price: $799 (flat)
  • Limited slots to build high‑end case studies before the new year
  • Goal: get “Sequoia Standard” decks into the hands of 25 founders to start a momentum wave

You can see the full offer structure here for context:

Feedback Request

The Value: As a technical founder, is “narrative design” something you actually value, or do you prefer to write the pitch yourself?

The Offer: Does the “Mission 2026” limited‑slot angle feel exciting to you, or does it just feel like a marketing tactic?

Honest feedback is appreciated. Thanks!

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