HP Says Memory's Contribution To PC Costs Just Doubled To 35%
Source: Slashdot
HP has revealed that memory now accounts for 35 % of the cost of materials needed to build a PC, up from between 15 % and 18 % in the previous quarter. The company expects RAM’s contribution to continue rising throughout the year.
Memory’s Share of PC Costs
- Current share: 35 % of total material costs.
- Previous quarter: 15 %–18 %.
HP’s Response and Strategies
During the Q1 2026 earnings call, interim CEO Bruce Broussard highlighted several actions HP is taking:
- Supply agreements: Secured long‑term supply contracts for the year and qualified new suppliers.
- Strategic inventory: Built strategic inventory positions for key platforms and cut the time to qualify new material in half, accelerating product configuration changes.
- Cost sourcing: Expanded lower‑cost sourcing across the commodity basket, reducing logistics costs through agile end‑to‑end planning processes powered by internal AI initiatives.
- Demand shaping: Configuring products and shaping demand to align supply with customer needs.
- Pricing actions: Implementing targeted pricing measures in close partnership with both channel and direct customers to offset remaining cost impacts.