Here’s how Google describes its fee-reducing Apps Experience and Games Level Up programs

Published: (March 4, 2026 at 05:31 PM EST)
1 min read
Source: The Verge

Source: The Verge

Overview

Google has announced major changes to its app store fee structure and the introduction of new developer programs.

Fee Changes

  • Starting in July, Google will generally charge 20 % for in‑app purchases.
  • For subscriptions, the fee will be reduced to 10 %.

These rates apply broadly, though Google is also defining new categories that may have different fee structures.

New App Categories

Google is carving out several new categories of apps that could be charged differently. One of these is the “metaverse browsers” category, for which the specific details have been redacted.

Apps Experience & Games Level Up

Google has publicly stated that two of its programs—Apps Experience and Games Level Up—will allow developers to save up to an additional 5 % on fees.

Further details on how these programs operate were not provided in the announcement.


Read the full story at The Verge.

0 views
Back to Blog

Related posts

Read more »