Heat pump sales rise across Europe
Source: Hacker News
May 4, 2026

Image: Hamburger Energiewerke
Sales Growth Overview
Residential heat pump sales rose 17 % year‑on‑year across 11 European countries in the first quarter of 2026. A total of around 575,000 residential heat‑pump units were sold from January to March 2026, up from 494,000 in the same period in 2025, according to the European Heat Pump Association (EHPA).
France, Germany, and Poland each recorded ≈ 25 % sales growth over the quarter, while Austria saw a 30 % decline due to the absence of government subsidies.
“If your streaming service doubled its price then blocked its movies you’d find a better one,” said Paul Kenny, director‑general of the EHPA. “Consumers have realized heat pumps are the solution when gas and oil are erratic in price and supply.”
Drivers of Growth
The surge follows a sharp jump in gas and oil prices after Iran closed the Strait of Hormuz on 2 March 2026, which pushed energy costs higher across Europe. National experts in France, Germany, and Poland cite rising energy prices and energy‑insecurity concerns as the primary catalysts.
Policy Response
Kenny noted that the European Commission has outlined steps to support heat‑pump adoption in its energy‑crisis plan, including:
- VAT and tax reductions
- Social‑leasing schemes for lower‑income households
He called on EU governments to implement these measures rapidly.
Economic Context
Rising gas prices have been shifting the economics of residential heating in Europe for several years. Studies published in 2024 found that:
-
Heat‑pump and PV combinations become cheaper than gas heating within 11–14 years.
-
Air‑source heat pumps rank among the cheapest residential heating options, with or without solar.
-
In Germany, public and political sentiment around heat‑pump policy remains volatile despite broad support for the technology.
This content is protected by copyright and may not be reused. For reuse inquiries, contact: editors@pv‑magazine.com.