Grab Nova Launcher Prime now if you don’t want to end up overpaying later
Source: Android Authority
Andy Walker / Android Authority
TL;DR
- Nova Launcher’s new owners have indicated plans to shift to a new payment model.
- The ad‑free “Prime” version may move from a single lifetime payment to a recurring subscription.
- Existing purchases will be honored, so this could be a good time to grab Nova Launcher Prime if you want it.
Nova Launcher has experienced a series of ups and downs lately. Despite being sold to new owners, being tested for display ads on the homescreen, settings, and the app drawer, and facing a slew of performance issues, it remains a favorite among Android Authority’s readers. With Instabridge now owning the launcher, a pricing change or a switch to a subscription model is possible, making it a timely moment to purchase Nova Prime if you want to avoid future recurring payments.
The owner company plans to “evaluate other pricing options or tiers,” as noted in a post last month. This could mean a price increase or a new payment model for new buyers. However, Instabridge has confirmed it will honor any purchases made before the ownership transfer or before a new pricing structure is introduced.
Do you think Nova Launcher is still the best Android launcher?
1952 votes
If you plan to continue using Nova, grabbing Prime for $3.99 might be worth it now. While it isn’t as low as some past discounts, it could be the best price before a potential shift to a subscription model—$1 less than its previous usual price.
Long‑time Nova users still love it
The free version is sufficient for casual users, but the paid version unlocks swipe gestures, additional folder customization, and app‑drawer options. Many long‑time users report no regrets.
“I paid for Prime over 10 years ago. I’m sure there are other options, but Nova has been and still is perfect for my needs. It’s probably the oldest app I have.” – derrynj
“Paid for mine back in 2014 with the Nexus 5; it’s been my launcher ever since. I tried many, but Nova always fit the bill.” – megaframeman
Reddit users echo similar sentiments:
“Should be mass purchases from any of the free users who are disgruntled. No‑brainer, it’s one of the best purchases I’ve ever made. Smart people want companies who make good products to make enough money to keep making those products.” – basic1020
“I love Nova Launcher. Been using Prime for over a year. I don’t agree with trackers or ads and the Prime price is a no‑brainer, especially when compared to other launchers.” – Cloud‑Buster28
Best defense against ads in Nova Launcher
Prime currently removes ads, and Instabridge has stated that Prime will remain ad‑free for now. Reports indicate that Meta and Google ad trackers have been found in the Prime version, and Instabridge has said it may collect some data but will not sell it to third parties and will be transparent about what it collects.
With the looming pricing changes, purchasing Nova Prime now ensures you retain an ad‑free experience and avoid potential future subscription fees.