From the NFL to Startup Battlefield: How Alltroo built a brand that wins

Source: TechCrunch

Introduction

On season one of Build Mode: Product, Meet Market, we explore what it really takes to get your product into the hands of customers. We’ve talked a lot about product‑market fit, but this week we take a step back to something just as essential and far less discussed: founder‑market fit. Investors lov…