For $1M, you can pay Bryan Johnson (or BryanAI?) to teach you how to live longer
Source: TechCrunch
It’s the middle of February, and the air is dry. Fine lines are emerging on my forehead—perhaps a reminder that each day I grow closer to my own death. I’ll soon be 30, and I’ll never be younger than I am right now.
Fintech‑founder‑turned‑longevity‑guru Bryan Johnson is offering a program called Immortals for $1 million per year. He claims it is the exact protocol he has followed for the last five years.
Immortals Program
- Price: $1,000,000 per year
- Availability: Three spots only
According to Johnson’s post on X, the service includes:
- A dedicated concierge team
- “BryanAI” 24/7
- Extensive testing and millions of biological data points
- Continuous tracking
- Premium skin and hair protocols
- Access to the best therapies on the market
“Immortals is the world’s best health program. It is the exact protocol I have followed for the last 5 years. It is your Autonomous Health.” – Bryan Johnson on X (Feb 12 2026)
Pricing and Market Comparison
Johnson’s offering sits at the extreme high end of the longevity‑service market:
- Biograph – a preventative health and diagnostics clinic co‑founded by John Hering, charges $15,000 per year for its most premium membership.
- Fountain Life – raised $108 million to fund its “ultimate longevity program,” which costs $21,500 annually.
- Johnson also advertises a “supported tier” for $60,000, but the flagship Immortals program remains at $1 million with only three slots.
Critique of the Longevity Elite
There’s nothing inherently wrong with wanting to live a longer, healthier life, but programs like Immortals push the pursuit of longevity into an unattainable realm for most people. While Johnson isn’t asking participants to take 100 pills a day or subsist solely on boiled vegetables, the price tag essentially guarantees that only the ultra‑wealthy can access his “secrets,” turning longevity into a status symbol rather than a broadly attainable health goal.