Dyson’s back with a travel-size Supersonic hair dryer

Source: The Verge

A more portable Supersonic

The $299.99 Supersonic Travel is designed for people on the go—whether on a business trip or heading to the gym. Dyson says it’s:

• 32 % smaller than the original Supersonic
• 25 % lighter, making it easy to fit in purses and carry‑on luggage
• Equipped with automatic voltage adaptation for international use

The dryer uses the same core technology as the original Supersonic and remains backwards compatible with existing attachments (attachments are sold separately).

Recent Supersonic updates

• 2024 – Supersonic R: Priced at $569.99, this model targeted professional hairstylists with a slimmer design to reduce wrist strain and RFID‑enabled attachments that automatically adjust heat and airflow. It later became available to consumers.
• Supersonic Travel: The newest iteration focuses on portability while retaining the performance of its larger sibling.

Dyson’s broader hair‑care lineup

Since the original Supersonic launch, Dyson has expanded its hair‑care portfolio:

• Airwrap stylers – versatile curlers and dryers
• Corrale straighteners – flexible plates for less damage
• Airstrait – a wet‑to‑dry hair straightener

These premium tools have become popular among beauty influencers, prompting a wave of dupes such as the Shark Flexstyle.

Competitors entering the hair‑tech space

• L’Oréal now offers the Colorsonic hair‑dye wand, the AirLight Pro hair dryer, and the Light Straight flat iron.

Dyson’s foray into hair‑care products

Beyond gadgets, Dyson has also introduced a line of hair oils, serums, styling creams, and scalp treatments.