DoorDash adds AI tools to speed up merchant onboarding, edit photos of dishes

Source: TechCrunch

AI‑Powered Merchant Onboarding

DoorDash added new AI‑powered tools that let merchants speed up onboarding, edit photos to make dishes look better, and create websites based on their app listings.

The onboarding tool works similarly to the one Amazon launched in 2024. Merchants can point the tool to their website, from which it automatically fetches information such as photos, store hours, and menu items to create a listing on the app. Merchants can review and edit all of this information before publishing the listing.

Video Library Enhancements

DoorDash has revamped its video library. The updated library now lets merchants tag dishes in videos so that customers can order those items directly. It also shows stats such as total views, video‑driven sales, and new‑customer sales.

Photo‑Editing Tools

Restaurants can now use a few AI‑driven photo‑editing tools:

• AI Retouch – replaces backgrounds, sharpens images, and optimizes lighting without changing the dish.
• AI Replate – manipulates pictures of dishes so they look professionally plated, adjusting lighting and color.
• Merchants can provide a reference image to apply a particular style to an existing image.

Image Credits: DoorDash

Website Builder and Marketing Campaign Builder

The company is adding new features to its commerce platform. One feature lets restaurant owners spin up a website based on existing DoorDash content, such as menu items and photos. During a test of the new feature, merchants saw order conversion rates of nearly 10% on average.

DoorDash also introduced a new marketing campaign builder that lets merchants automate content creation, email outreach, and scheduling.

Statement from DoorDash

“At DoorDash, we’re constantly building tools to help merchants succeed, from their very first day on the platform, to every order after. These new tools reflect our belief that the right technology should remove friction, not add it, so merchants can focus on what they do best: making great food and delivering incredible customer experiences,”
— Brian Tolkin, head of merchant product at DoorDash.