Dell is eating humble pie and bringing back the XPS brand
Published: (January 5, 2026 at 06:00 PM EST)
1 min read
Source: The Verge
Source: The Verge
Summary
Forget Premium, Pro, and Pro Max — Dell backtracked so hard its new laptops don’t even say Dell on top.
Nearly one year ago to the day, Dell killed off its long-standing XPS brand name in favor of milquetoast Premium, Plus, Pro, and Pro Max monikers — but it’s back for CES 2026. The new XPS 14 and…