Dell Admits It Made a Huge Mistake When It Abandoned XPS

Source: Slashdot

Dell revives XPS as its premium consumer laptop line

Dell has reversed course and resurrected the XPS brand as its “premium consumer” line of laptops, admitting it was a mistake to kill the brand in the first place.

Slashdot reader joshuark shares a report from Gizmodo:

At last year’s CES, Dell made the eyebrow‑raising decision to ax all its legacy laptop business—including the beloved XPS line—in favor of a new “premium consumer” strategy. The move sparked a wave of criticism from longtime Dell fans and industry observers who saw the XPS series as a hallmark of quality and innovation.

Following the backlash, Dell’s leadership has now announced that the XPS brand will be reinstated, positioning it as the flagship consumer offering. Executives acknowledged that discontinuing XPS was “a huge mistake,” and they plan to invest heavily in new designs, premium materials, and cutting‑edge hardware to restore the line’s reputation.

The reversal signals Dell’s commitment to catering to high‑end consumers who value performance, build quality, and brand heritage. The company aims to leverage the XPS name to compete more directly with other premium laptop manufacturers.