Crypto.com places $70M bet on AI.com domain ahead of Super Bowl
Source: TechCrunch
Image Credit: Andriy Onufriyenko / Getty Images
Connie Loizos
Domain Purchase
Crypto.com founder Kris Marszalek has made the priciest domain purchase in history, buying AI.com for $70 million. The deal, paid entirely in cryptocurrency to an unknown seller, was reported by the Financial Times1. Marszalek plans to debut the site during the Super Bowl, offering consumers a personal AI agent for messaging, app usage, and stock trading.
“If you take a long‑term view — 10 to 20 years – [AI] is going to be one of the greatest technological waves of our lifetime,” Marszalek told the FT.
Historical Context
The purchase rewrites the domain record books:
| Rank | Domain | Sale Price | Year |
|---|---|---|---|
| 1 | AI.com | $70 M | 2026 |
| 2 | CarInsurance.com | $49.7 M | 2010 |
| 3 | VacationRentals.com | $35 M | 2007 |
| 4 | Voice.com | $30 M | 2019 |
| — | PrivateJet.com | $30 M | — |
| — | 360.com | $17 M | — |
| — | Sex.com | >$13 M (twice) | — |
Other notable sales include PrivateJet.com ($30 M), 360.com ($17 M), and Sex.com, which sold twice for over $13 M each time, though its second owner later went bankrupt while trying to monetize it2.
Industry Perspective
Broker Larry Fischer, who facilitated the AI.com sale, said:
“When one becomes available, the opportunity may never present itself again. There are no substitutes for assets like AI.com.”
Potential Returns
Whether mega‑dollar domains deliver returns remains an open question. For Marszalek, who already owns Crypto.com and spent $700 million on stadium naming rights, owning two category‑defining domains appears worth the outlay.