Craig Federighi Swipes at AI Rivals Who Are 'Racing Forward' Without Regard for Users

Source: MacRumors

Apple software chief Craig Federighi used the WWDC 2026 keynote to draw a pointed contrast between Apple’s approach to artificial intelligence and the broader industry, suggesting that some competitors are developing AI without meaningful consideration for the people using it.

During Monday’s ‌WWDC 2026‌ keynote, Federighi said:

AI is incredibly powerful technology. Still, some appear to be racing forward, seemingly pursuing AI for the sake of AI, without clear regard to the people, all of us, that it’s ultimately meant to serve.

Meta, all of which have aggressively shipped AI products and services over the past two years. Federighi argued that Apple’s conservative approach is more useful because it draws on personal context.

Siri AI, a ground-up rebuild of its digital assistant powered by the next generation of Apple Intelligence. Federighi described the effort as “a big leap forward,” with “an innovative architecture that unlocks a new Siri across platforms.”

created a second version of its Apple Foundation Models capable of understanding speech and reading text and images, with a new system orchestrator coordinating capabilities across its platforms.

parted ways with John Giannandrea, its former head of AI and machine learning, following a prolonged restructuring of its AI teams.

bolted-on chatbot,” saying the company sees it as “an integral but conversational tool that you use in the moment.” Privacy, he said, is “non-negotiable,” with data used only to execute a user’s request. Tag: Craig Federighi This article, “Craig Federighi Swipes at AI Rivals Who Are ‘Racing Forward’ Without Regard for Users” first appeared on MacRumors.com Discuss this article in our forums