Cowboy saddles up with a new owner

Published: (December 18, 2025 at 02:02 AM EST)
1 min read
Source: The Verge

Source: The Verge

Acquisition Overview

Another independent rides off into the sunset. Image: Cowboy

The Brussels-based electric bike company has officially closed its deal to be acquired by ReBirth Group Holding, which also owns cycling brands Peugeot, Gitane, and Solex. The transaction includes new, undisclosed funding from ReBirth.

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