Source: Dev.to

OpenClix – Open‑Source, Local‑First Mobile Engagement Automation

Help small mobile teams discover meaningful moments in their user journey and turn them into activation‑ and retention‑boosting campaigns.

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The Problem

• Small teams (often 1‑2 developers) ship apps used worldwide.
• They lack robust engagement tools.
• Enterprise solutions (Braze, etc.) are over‑engineered: heavy SDKs, complex dashboards, and marketing workflows that many product‑focused teams don’t have.

Typical workarounds:

1. Send a few manual push notifications.
2. Build a very simple internal system.
3. Do nothing at all.

Even with these constraints, many indie apps have strong communities and loyal users—they just need better tooling.

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Our Background in Mobile Engagement

We’ve spent years delivering billions of messages to mobile‑app users across many products. From that experience we learned:

1. Engagement ≠ more notifications – it’s about the right message at the right moment.

2. The most valuable engagement moments are already encoded in the app’s logic, e.g.:

   • When a user completes a meaningful action.
   • When a user becomes inactive for a few days.
   • When a user discovers a new feature.
   • When a user reaches a milestone.

These moments live inside the product’s codebase, not in an external dashboard.

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What If Engagement Logic Came From the App Itself?

Most platforms require you to design campaigns manually (segments, triggers, messages) in a UI that is disconnected from the code that defines the user journey.

Our hypothesis:

If a system could read the structure of an app and automatically generate engagement scenarios, teams could focus on building product instead of wiring marketing.

That hypothesis became the OpenClix open‑source project.

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Design Principles

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The Goal

Enable mobile apps to automatically discover meaningful moments and turn them into engagement scenarios that improve activation and retention—without hand‑crafting every campaign.

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Still Early, Still Learning

OpenClix is in its early stages. We’re actively gathering feedback from developers building mobile apps.

We’d love to hear from you:

• How do you currently handle push notifications?
• Do you design campaigns intentionally, or do they evolve organically?
• What works well, and what feels painful today?

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Repository

OpenClix – Open‑source, local‑first foundation for config‑driven mobile engagement logic.

Screenshots

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Get Involved

• Star the repo.
• Open an issue to share your use‑case or ask a question.
• Contribute by submitting PRs—whether it’s a new trigger, a better config schema, or documentation improvements.

Together we can give small teams the engagement tooling they deserve. 🚀

Introduction

OpenClix helps teams run onboarding, habit, re‑engagement, and feature‑discovery messaging with local‑first execution.

It is designed to be:

• Open source and auditable
• Source‑first (vendored client code, not runtime SDK lock‑in)
• Agent‑friendly (explicit interfaces and clear edit points)

Installation

OpenClix is delivered as skills + source templates.

For Humans

Option A – Let an agent do it

Paste the following prompt into your coding agent:

Install OpenClix skills from https://github.com/openclix/openclix and integrate OpenClix into this project.

Use `openclix‑init` to:
- Detect the platform.
- Copy templates into the dedicated OpenClix namespace.
- Wire initialization / event / lifecycle touch‑points.
- Run build verification.

If this project already has local notifications outside OpenClix:
- Detect whether they are migration‑capable.
- Ask whether to migrate supported flows into OpenClix or keep them as‑is.
- Default to keeping them unchanged.

Then use `openclix‑design‑campaigns` to:
- Create `.openclix/campaigns/app-profile.json`.
- Generate `.openclix/campaigns/openclix-config.json`.

Do not …

(Replace “Do not …” with any additional constraints you need.)