Building a Fully Interactive LEGO® Website Concept with Image-Based HTML Elements

Source: Dev.to

I’d like to share a personal project I’ve been working on: a LEGO® Website Redesign & Concept, built as a fully interactive, real‑time web experience. This is not a static mockup, screenshot gallery, or Figma prototype. The project explores what a LEGO‑branded website could look like if every visual and structural element were physically “built” from LEGO bricks — directly in the browser.

Live demo:

Additional visuals and project breakdown on Behance:

Project Idea

The core idea behind this project was to treat the website itself as a LEGO construction. Instead of traditional UI components, the interface is composed from:

• image‑based HTML elements
• background layers
• strict spatial constraints inspired by LEGO geometry

Every tile, surface, and UI element follows the same fundamental rule set, creating a consistent, material‑driven visual language across the entire experience.

Technical Approach

Rather than relying on a visual editor or pre‑rendered assets, the site is driven by a custom JavaScript engine that manages layout, interaction, and composition in real time.

Key characteristics

• UI elements are assembled from image‑based HTML elements and backgrounds
• All components are aligned to a fixed 26 × 26 pixel grid, reflecting the underlying LEGO unit system
• No static UI screenshots — everything responds dynamically to user interaction
• Layout changes happen without full page reloads

This approach allowed me to experiment with how far a brand‑specific, material‑based UI system can be pushed using standard web technologies.

What’s Included So Far

• Fully working live demo (not a mockup)
• Editable tiles, stickers, colors, themes, and patterns
• Mix of 2D, 3D, and hybrid LEGO elements
• Real‑time interaction and layout changes
• Custom rendering and composition logic in JavaScript

Work in Progress

This is an early version of the project. I plan to expand it significantly over time, especially by:

• Introducing more complex LEGO elements composed from image‑based HTML elements and backgrounds
• Preserving and extending the fixed 26 × 26 pixel grid system
• Experimenting with new shading techniques
• Applying performance‑oriented masking techniques
• Exploring additional interaction and layout ideas

The project is intentionally exploratory and iterative rather than a finished product.

Why I Built This

The project is best described as a design + engineering experiment. The goal wasn’t to propose a production‑ready redesign, but to:

• Explore unconventional UI construction methods
• Test how strict visual constraints affect flexibility and performance
• Experiment with brand‑driven, material‑based web interfaces

Feedback Welcome

I’d genuinely appreciate feedback — especially around:

• Performance considerations
• Architectural decisions
• UX clarity
• Scalability of this kind of approach

If you’re interested, you can try the live demo here.

Thanks for reading.