AWS re:Invent 2025 - How Adobe & Salesforce enable sustainability initiatives with AWS CCFT (AIM332)

Source: Dev.to

Overview

AWS re:Invent 2025 – Session AIM332 explored how Adobe and Salesforce leverage the AWS Customer Carbon Footprint Tool (CCFT) to drive their sustainability initiatives. The discussion covered AWS’s net‑zero carbon target for 2040, progress on carbon‑free energy, water positivity, and component circularity, as well as how customers calculate Scope 1, 2, and 3 emissions and use the CCFT for granular reporting.

Agenda

1. AWS sustainability overview – goals, pillars, and how the CCFT provides visibility.
2. Salesforce sustainability – renewable energy achievements and cloud transition strategy.
3. Adobe sustainability – net‑zero by 2050 commitment and emission‑reduction targets.
4. Targeted Q&A – generative AI and sustainability, API accessibility, product‑level carbon data.

AWS Sustainability

Core Pillars

• Carbon‑free energy – sourcing power from solar, wind, nuclear, and other renewable sources to meet carbon‑free energy goals.
• Circularity – recycling and re‑selling components; 23.5 million components have been recycled or placed on the secondary market since 2022.
• Water positivity – aiming to replace more water than is used in data‑center operations; 53 % of the 2030 target achieved.

Scale & Efficiency

• Operates across 120 Availability Zones, 245 countries and territories, and 38 geographic regions.
• Provides 4.1× greater efficiency compared with on‑premise infrastructure.

Shared Responsibility Model

• AWS controls infrastructure‑level sustainability (energy sourcing, cooling, waste handling).
• Customers use AWS services and reporting tools (e.g., CCFT) to manage their own emissions and sustainability decisions.

Customer Carbon Footprint Tool (CCFT)

• Integrated into the AWS Billing Console.
• Calculates Scope 1, 2, 3 emissions at the regional level and allocates them to individual customer accounts.
• Enables API access for automated data retrieval and supports product‑level carbon visibility.

Salesforce

• Eric (Director of Technology Sustainability) highlighted Salesforce’s achievement of 100 % renewable energy since 2021.
• Discussed the public‑cloud transition strategy and how Salesforce leverages the CCFT to track and report emissions across its services.

Adobe

• Rao (Senior Program Manager, Cloud FinOps) outlined Adobe’s commitment to net‑zero by 2050.
• Current progress: 42 % reduction in Scope 1‑2 emissions and a target of 52 % supply‑chain emission reduction by 2030.
• Emphasized the need for greater data granularity, API accessibility, and product‑level carbon footprints to meet stakeholder expectations.

Key Takeaways

• Data granularity & API access are critical for customers to integrate carbon metrics into their own reporting and decision‑making workflows.
• Product‑level visibility helps organizations meet stakeholder demands for transparent sustainability performance.
• The CCFT serves as a foundational tool for both AWS and its customers to track, report, and act on emissions data across the cloud ecosystem.

Q&A Highlights

• Generative AI & sustainability – discussion on how AI workloads impact carbon footprints and how the CCFT can help quantify those effects.
• Future roadmap – AWS plans to expand CCFT capabilities, including more detailed APIs and broader regional coverage.

This article is auto‑generated from the session transcript and may contain minor typographical errors.