AT&T now lets you build your own phone plan, starting at $15 a month
Source: Android Authority
TL;DR
- AT&T has announced a Build‑A‑Plan option.
- The customizable carrier plan starts at $15 per month for unlimited talk/text and 1 GB of mobile data.
- You can pay extra to add more mobile and hotspot data for the next billing cycle.
Finding the right cellular plan can be a tough challenge, but what if you could simply create your own plan? AT&T’s Build‑A‑Plan claims to be a “fully customizable” wireless experience.
AT&T Build‑A‑Plan has a base price of $15 per month and includes unlimited talk, unlimited texting, and 1 GB of mobile data. The carrier also lets you add more mobile data and tethering data for the next cycle.

Pricing options
-
Add mobile data
- $5 for 5 GB
- $10 for 10 GB
- $20 for unlimited mobile data with standard‑definition (SD) video streaming (SD defined as 2 Mbps on 5G, 1.5 Mbps on 4G)
- $35 for unlimited mobile data with HD streaming
-
Add hotspot (tethering) data
- $5 for 5 GB
- $15 for 25 GB
- $20 for 50 GB
Important considerations
- Purchasing extra data replaces the base 1 GB allocation rather than adding to it. For example, buying a 5 GB add‑on gives you 5 GB total, not 6 GB.
- If you exceed your monthly data cap, AT&T will throttle speeds to 128 Kbps for the remainder of the month (instead of cutting off service).
- Purchased data does not roll over to the next billing cycle.
- Add‑on purchases apply to the next billing cycle only.
- The plan does not support additional perks such as tablet or watch data, and it is limited to one line per account.
User feedback
What do you think of AT&T’s Build‑A‑Plan?
6 votes
The community notes that the throttling speeds and lack of rollover may be drawbacks, especially for users who exceed their cap mid‑cycle.
Availability
AT&T’s Build‑A‑Plan went live on May 27 and is currently only available online through the official AT&T page: .
All links and references are retained from the original article.