Atlas OpenAI: a new era in the confrontation between Google and OpenAI

Source: Dev.to

From ChatGPT to the browser of a new generation

The ChatGPT audience reaches 800 million users per week, and the LLM model learns users’ lives, skills, styles, and needs. This enables more personalized search and can optimize advertising—unlike Google’s contextual ads, which are based on how Google perceives you rather than who you actually are.

Atlas from OpenAI aims to be more precise.
If a user searches Google for “luxury lifestyle,” Atlas can infer that the person lives luxuriously and may need a premium car, providing a response that better reflects the user’s true profile. The browser also includes a side‑chat panel that can analyze data from any website.

A standout feature is the built‑in AI agent (available to paid users) that can handle tasks such as booking tickets or ordering children’s clothing for an urgent kindergarten event.

Launch and availability

• Initial platforms: macOS (launch); Windows, iOS, and Android support are announced for the future.
• Access: The product will be available to all free users immediately after launch.

Browsers have become the next battleground in the AI industry. While Google Chrome has long dominated, AI‑driven chatbots and agents are reshaping how people perform tasks online. Google and Microsoft have responded by adding AI features to Chrome and Edge, respectively, to keep their browsers competitive.

Personalization is the main advantage

Key features of Atlas

• Built‑in assistant on the sidebar.
• Agent mode that can automatically perform tasks (e.g., booking tickets at attractive prices).
• Memory and personalization: the browser remembers preferences and provides relevant data.
• User‑controlled history: choose which data to retain or delete.
• Chromium‑based: compatible with many extensions.

How Atlas differs from ChatGPT

Why install a browser if you already have ChatGPT? Atlas extends the capabilities of ChatGPT to an organizational level, offering:

• Control at the team level.
• Corporate‑level AI agents.
• Shared workspace usage.
• Integrated knowledge across the organization.

Opportunities for business and marketing

Atlas opens new marketing possibilities:

• Rapid responses to media inquiries and reputation management.
• Creation of technical assignments for contractors based on negative experiences.
• Training AI agents in a brand’s tone and voice.
• Overall communication optimization.

Marketers can develop GPTs that generate text, summarize reports, or handle common campaign queries while adhering to brand standards. AI assistants are shifting from personal tools to professional assets, enabling 24/7 operational focus.

Muteki Group’s experience

Muteki Group began developing AI agents for clients in 2024. The service:

• Optimizes processes by delegating routine functions to continuously learning AI agents.
• Elevates companies, teams, and organizations, creating unique solutions that are independent of corporate decisions or subscription changes.