Apple Was Caught Off Guard by AirPods Pro 3 Popularity

Published: 1 week ago (January 29, 2026 at 05:56 PM EST)

1 min read

Source: MacRumors

Strong demand for AirPods Pro 3 catches Apple off guard

AirPods Pro 3 demand was so strong after the earbuds launched in September that their popularity reportedly “caught Apple off guard.”

“AirPods Pro 3 were supply‑constrained during the quarter, and we think we would have grown year over year if we would not have been constrained,” Apple CEO Tim Cook said.

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Strong demand for AirPods Pro 3 catches Apple off guard

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Strong demand for AirPods Pro 3 catches Apple off guard