Apple TV surveys subscribers about content quality, variety, and interest in sports

Source: 9to5Mac

Apple is surveying a subset of Apple TV subscribers about how they feel the service is performing, covering content quality and variety, as well as the importance of awards and sports to their overall experience. Here are the details.

Apple surveys Apple TV subscribers

Apple is inviting some Apple TV subscribers to share their thoughts on their experience with the service.

[Image: Apple TV survey]

In the roughly 15‑minute questionnaire, Apple asks subscribers how they perceive the diversity of talent and creators on the platform, how much awards and buzz influence what they choose to watch, how important it is to relate to characters and storylines, and how they rate the production value of its original content.

At one point, the survey asks how much the user agrees or disagrees with statements such as whether Apple TV content “are culturally relevant,” “make me feel nostalgic/sentimental,” “are emotionally engaging,” and “are thought‑provoking/intellectually stimulating.”

[Image: Survey question examples]

One revealing question asks users which content categories they would like to see more of. Options include “sports commentary (e.g. sports talk/analysis, pre/post‑game, interviews, etc.),” “stand‑up comedy,” “competition reality,” and “content in my local language,” alongside traditional categories such as crime, drama, horror, and music.

The survey also touches on how relevant the availability of classic films is to the subscriber and how important family sharing is to their overall experience. Apple asks whether the respondent was aware they could share their Apple TV subscription prior to answering.

Closer to the end, there is a section dedicated entirely to sports, asking whether subscribers are die‑hard fans, moderate fans, casual fans, not really a fan but interested, or not a fan at all of F1, tennis, Women’s National Basketball Association, Major League Baseball, Premier League, Major League Soccer, National Football League, volleyball, and National Basketball Association.

[Image: Sports section]

Finally, after probing how users handle streaming subscriptions, the survey asks, “What one thing, if anything, would you add or change about Apple TV?” followed by a few profiling questions on gender, student status, and which other Apple services they use.

Apple TV is available for $12.99 per month and features hit shows and movies such as Severance, The Studio, The Morning Show, Shrinking and Silo.