Apple Tops 2025 Smartphone Market With 20% Share, 10% Growth

Published: (January 12, 2026 at 06:58 AM EST)
1 min read
Source: MacRumors

Source: MacRumors

Market Overview

Apple emerged as the global smartphone market leader in 2025, capturing a 20 % market share with 10 % year‑over‑year shipment growth – the highest among the top five brands, according to data released today by Counterpoint Research.

Global smartphone shipments grew 2 % year‑over‑year in 2025, marking…

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