Apple testing new App Store design that blurs the line between ads and search results
Published: (January 16, 2026 at 04:32 PM EST)
1 min read
Source: 9to5Mac
Source: 9to5Mac
New App Store Search Ad Design
Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between what paid ad results look like and the real search results that follow.
This means the only differenti…