Apple Set a European iPhone Sales Record Last Year
Source: MacRumors
Apple shipped 36.9 million iPhones in Europe in 2025, a 6 % year‑over‑year growth that gave the company a record 27 % share of the region’s smartphone market, according to research from analytics firm Omdia.
The gains came even as the broader European smartphone market declined by 1 % to 134.2 million units, weighed down by softer demand and new regulations around eco‑design requirements and mandatory USB‑C ports.
Apple’s performance was driven by the iPhone 16, the Pro Max versions of both the iPhone 16 and iPhone 17, and the more affordable iPhone 16e. The latter helped Apple capture demand that shifted away from older non‑USB‑C models, which were being phased out under the new rules.
Samsung held onto the top spot in Europe with 46.6 million units shipped, while Xiaomi came third with 21.8 million units (16 % share). Elsewhere, HONOR broke into Europe’s top five for the first time.
Apple’s record European performance was a key factor in its strong global showing in 2025, when the company became the world’s largest smartphone vendor by annual shipments.
Source: This article first appeared on MacRumors.com.