Apple Preparing New 'Gen AI' Website Ahead of WWDC

Source: MacRumors

Apple is readying the subdomain genai.apple.com, according to MacRumors contributor Aaron Perris, but it does not yet lead to a live web page. This comes a few weeks ahead of Apple’s annual developers conference WWDC, where the company has promised to announce “AI advancements” across its software platforms.

Apple’s website already has an Apple Intelligence page, so it is unclear what the company’s plans are for genai.apple.com at this time.

a more personalized version of Siri with on-screen awareness. Similar to other chatbots like ChatGPT, a dedicated Siri app will reportedly allow users to have back-and-forth conversations.

new accessibility features, such as automatic captions for videos recorded with an iPhone. In addition, Voice Control is gaining support for natural language, allowing users to say things like “tap the guide about best restaurants” in Apple Maps or “tap the purple folder” in the Files app.

make it easier for users to create shortcuts in the Shortcuts app, and it will power a new “Create a Pass” option in the Wallet app. Safari will be able to automatically name tab groups, and Visual Intelligence will be able to scan food nutrition labels and add information from a business card or paperwork to the Contacts app.

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