Apple is going high-end with new ‘Ultra’ products next

Published: (March 8, 2026 at 01:51 PM EDT)
1 min read
Source: The Verge

Source: The Verge

Upcoming Ultra Products

Fresh off launching the low‑cost MacBook Neo, Apple is reportedly preparing at least three new products that will fit into its highest‑end “ultra” lineup. According to Bloomberg’s Mark Gurman, the next batch of releases may not bear the “ultra” name—like its Watch—but will all command price premiums over their mainline counterparts.

  • Foldable iPhone – often rumored, expected to cost around $2,000.
  • Touchscreen MacBook Pro – reportedly slated for the fall.
  • Next‑gen AirPods – rumored to include cameras to feed visual data.

Read the full story at The Verge.

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