Anthropic's Claude Got 11% User Boost from Super Bowl Ad Mocking ChatGPT's Advertising
Source: Slashdot
Impact on Claude
Anthropic saw visits to its site jump 6.5% after Sunday’s Super Bowl ad mocking ChatGPT’s advertising, according to CNBC (citing data analyzed by French financial services company BNP Paribas).
The boost propelled Claude into the top 10 free apps on the Apple App Store, surpassing chatbot and AI competitors OpenAI, Google Gemini, and Meta. Daily active users also rose 11% post‑game, the most significant increase within the firm’s AI coverage. (Just in the U.S., 125 million people were watching Sunday’s Super Bowl.)
Comparison with Competitors
- OpenAI’s ChatGPT experienced a 2.7% bump in daily active users after the Super Bowl.
- Google Gemini added 1.4%.
- Claude’s user base remains smaller than both ChatGPT and Gemini.
OpenAI CEO’s Response
OpenAI CEO Sam Altman criticized Anthropic’s Super Bowl ad campaign on the social media platform X, calling the commercials “deceptive” and “clearly dishonest.”
In his post (February 4), Altman also noted that the ads were “funny, and I laughed,” but he used the opportunity to draw comparisons between the two companies:
“We believe everyone deserves to use AI and are committed to free access, because we believe access creates agency. More Texans use ChatGPT for free than total people use Claude in the U.S… Anthropic serves an expensive product to rich people. We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can’t pay for subscriptions.
If you want to pay for ChatGPT Plus or Pro, we don’t show you ads.
Anthropic wants to control what people do with AI — they block companies they don’t like from using their coding product (including us), they want to write the rules themselves for what people can and can’t use AI for, and now they also want to tell other companies what their business models can be.”
Read more of this story at Slashdot.