Amazon introduces three personality styles for Alexa+

Published: (February 25, 2026 at 09:00 AM EST)
2 min read
Source: Engadget

Source: Engadget

New personality styles

Amazon is offering a new way for Alexa+ users to customize the AI assistant’s communication style. The company has introduced three personalities for Alexa+, so the assistant can adopt an attitude that is Brief, Chill, or Sweet.

  • Brief – No small talk and no extra conversation.
  • Chill – Easygoing, inspired by caricatures of the surfer/stoner type. In the audio sample, when a user asks “Alexa, how’s it going?” the Chill voice responds, “Life’s treating me well – all systems are Zen and the digital universe is spinning in harmony.”
  • Sweet – Almost aggressively perky and chipper. The same question receives the reply, “Absolutely fantastic! I’m radiating pure joy and ready to make your day incredibly amazing!”

Amazon explained that the three personality styles are based on five metrics: expressiveness, emotional openness, formality, directness, and humor. The company may release additional options with different combinations of those sliding‑scale traits in the future.

For now, users can swap the assistant’s vibe from the Alexa app or with the spoken command, “Alexa, change your personality style.” Both approaches can also be used to revert to the classic Alexa voice. All three personalities are available now for all Alexa+ customers.

*This article originally appeared on Engadget: *

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