Adobe Firefly can now use AI to turn raw footage into a first-cut video

Source: 9to5Mac

Adobe is rolling out Quick Cut in beta today, a new Firefly feature that uses AI to automatically assemble multiple uploaded or generated clips into a structured first edit. Here are the details.

Available today in beta

According to Adobe, once users upload their raw video to Firefly, they can click the new Quick Cut button and provide the platform with some context on what the video is about—e.g., a lengthy interview, a product demo, a podcast recording, a day‑in‑the‑life vlog, and so on.

In addition, they can include important information such as the desired aspect ratio and pacing, as well as upload or generate “an optional B‑roll track to keep supporting footage organized.”

Quick Cut will then perform a first edit of the video and display the multi‑track result, where creators can further tweak, edit, and iterate on the video right from Firefly before publishing.

In a nutshell, the new feature works as a way to jump‑start the editing process, delivering a first‑edit version for creators looking to streamline their workflow.

“We designed Quick Cut to give video creators a clear starting point they can shape, refine and make their own. It’s a fast way to get from ‘I have clips’ to ‘I have an edit I can work with.’ Swapping out hours stitching together clips for more time focusing on story, strategy and narrative can be invaluable.”

The company says the feature could be helpful to product reviewers, who can “upload long takes of unboxing and testing footage, and Quick Cut will follow the flow of their narration,” or to reporters, who can use it to “identify key moments in their interviews.”

With today’s beta release, Adobe also reminds users and creators that new sign‑ups for Firefly Pro and Premium before March 16 will get “unlimited image and Firefly video generations up to 2K resolution in the Adobe Firefly app,” including from third‑party models such as Google’s Nano Banana Pro and Runway’s Gen‑4 Image.

To learn more about Adobe Firefly, follow this link.